Patrick Guilfoyle

About ✨Journal

Experienced product designer crafting impactful, research-led experiences with tech teams.
Worked for Sedex, Eurostar, The Economist, Mr Porter, and more...

All UX UI Identity

Reimagining Sedex: A Design System Approach

Sedex, one of the world's largest supply auditing platforms, was facing challenges with an underperforming platform...

UX Research Workshops Discovery
Economist

Redefining The Economist subscription journey

I joined The Economist as part of a new dedicated future customer experience (FCX) team...

UX UI Research Discovery
Project 1

A new look for Heist: improving conversion and performance

I was the lead designer on a site redesign for Heist. They’d just engaged an agency who created new print guidelines...

UX UI Research
Project 1

Sedex's SAQ data collection: A collaborative approach with members and staff

I joined Sedex in a new area, intrigued by the challenge of reimagining their critical SAQ. As an auditor, I knew...

UX UI Research
Project 1

Eurostar pricing calendar and booking map view

The objective of displaying prices in the calendar is to create a user-friendly experience by helping...

UX UI Research
Project 1

Crafting a Fully Responsive and Seamless Shopping Experience for Stella

The objectives were to create a cleaner aesthetic and an easy-to-use, fully responsive shopping and checkout experience...

UX UI
Project 1

Branding

These branding projects allowed me to delve deeper using my typography and color theory skills...

Identity Visual design